Our Unique Story

Preshafruit humble beginnings started with a passion to create the best apple juice. To capture the crisp and vibrant tastes of our beautiful fresh fruit & bottle it. Our pioneering process brings you a purity of taste – natural, full bodied, nothing artificial.

pioneers of a pure process

Tasting Preshafruit quickly ignites a realization - This is how fruit & fruit blends should taste! Pure like the original Pink Lady Apple or Granny Smith. Other mass produced brands use reconstituted juice, add preservatives, heat pasteurize to extend the life, even add in sugar - it didn’t taste like real juice.

The difference. Preshafruit is Cold Pressed which gently nurtures the juice from the fruit, filtering sharpens the taste by removing impurities and gives our juices a distinctive clarity. Cold Pressure (HPP) applied to the sealed bottle extends the shelf life without ever applying heat. Free from anything artificial – the taste is so clean, so pure!

FROM THE MANAGING DIRECTOR

For 17 years, Preshafood has been at the forefront of high pressure processing in Australia, the first company in the world to commercialise HPP cold pressed fruit juice. That experience now underpins everything we do, from our juice range to the contract manufacturing and toll processing we provide for other brands.

Today, our range has grown into a wide selection of fruit and vegetable juices carrying up to three times more nutrients than heat pasturised alternatives, made possible by cold pressing and high pressure processing technology we've spent nearly two decades refining.

Made in Derrimut, Victoria, and 100% Australian owned, everything we produce reflects a genuine respect for the fruits and vegetables grown by the farmers and orchardists we work with.

If this isn’t the best apple juice you’ve ever tasted I’ll give you your money back.

Alastair McLachlan
Preshafruit MANAGING DIRECTOR